Right and Left brain - Surprising Broca

I just returned for the third time from Wizard Academy (thanks to David McInnis, CEO and Founder of PRWeb). It's my favorite place to jog the noggin' into high-gear, while working and playing with other really amazing and bright cohorts.

My experience this time helped to clarify ThoughtOffice, and how it presents two disparate brainstorming methods into one cohesive system:

1) Systematic Process. Topics, fleshed-out by industry experts, are organized by questions. Each top level question drills deeper into a specific area of the topic, helping the user gain clarity and open the mind to possibilities. This "drill-down and clarify" process is enhanced with

2) Associative Thinking. This is an open-ended exploration based on keywords and concepts. By plugging a word into the IdeaBrowser, the user accesses a database of over 7 million words, phrases, associations, images and linguistic elements all within 6-degrees association of the search term.

These two opposing approaches (drill down and expansive search) combine to form a holistic approach to creating new ideas and solutions.

It utilizes the three common exploratory frameworks:

1. what we know,
2. what we don't know, and
3. what we don't know we don't know.

It brings complex ideas into focus, then expands on the idea in hundreds of ways to help drive real solutions.

The program also organizes your responses into a very clear outline, complete with images, links and rich text. The final document drives the process from creativity to productivity.

That last part is a big component of what we're doing here.

I've learned that our process is the core of effective learning.

Not rote learning, not memorization.

But the organic process by which the human mind creates, synergizes, synthesizes ideas.

It's an interesting process clarified by Roy Williams at the academy. If you want to get some idea of what I'm talking about, I highly recommend you subscribe to his Monday Morning Memo. It's a nice slice of creative pie every Sunday evening about midnight.

Very useful.

I'll cover Broca (or more importantly, "surprising broca") a little later. Suffice to say, if you want to learn anything, you better exercise this cerebral pathway to the max.

best to your creative success,
Mark Alan Effinger
IdeaWizard

Comments

[Mark Alan Effinger]

Excellent ThoughtOffice overview, if I do say so myself!

Mark Alan Effinger
http://www.ThoughtOffice.com